Established in 2022 by Abel and his brother, True Concrete carries a profound legacy deeply entrenched in the artistry of concrete craftsmanship. Abel, a four-year Marine Corps veteran, returned to his roots to collaborate with his brother, ushering the family business into a contemporary era. Their dedication to excellence harmonizes traditional mastery with a modern flair, echoing a longstanding family tradition in concrete work.

Reflecting on his family's enduring involvement in the trade, Abel shares, 'From my earliest memories, concrete has been a part of my family's work. Uncles and cousins, each with over a decade of experience, alongside the crew that supported my father's contracting endeavors in the early 2000s, form the backbone of our collective expertise. Roberto and I are committed to modernizing the business, consolidating this wealth of knowledge into one thriving entity.'

Roberto, after dedicating his post-high school years to mastering the concrete trade, embodies the essence of a successful contractor. Growing up immersed in the industry, alongside his father and seasoned workers, Roberto's early exposure laid the foundation for his journey. Stepping up to lead the business in collaboration with his father during his brother Abel's service in the Marines, Roberto now assumes a hands-on role in estimating, project management, and ensuring site safety.

Reflecting on his journey, Roberto expresses profound gratitude, stating, 'I consider myself incredibly fortunate to have such a wealth of experience within my own family. Every lesson learned from my father and the skilled workers has shaped who I am today. Looking ahead, I am filled with anticipation for the future and the opportunities it holds for all of us.'

 Abel Martinez Sr. began his concrete journey at 16, working as a laborer. At 18, he joined Keystone Concrete, a pivotal chapter where memories of Mr. Don Stewart linger. In the early 2000s, Abel ventured into entrepreneurship, establishing his contracting business.

Over 30 years, Abel weathered life's challenges and triumphs with resilience, contributing to significant projects across Houston and Texas. From expansive apartment complexes and parking lots to commercial buildings, streets, and schools, Abel's expertise spans diverse endeavors. Reflecting on his journey, he shares, 'The experience is not just in the projects but in the journey itself — marked by dedication, perseverance, and the fulfillment of contributing to the built landscape of our communities.'"